Cord was formed to establish a linking force that bridges the gap between the past and the present. Co-founded by Pranav Guglani and Neha Singh, the brand rooted in 2015 with an ideology to depict stories with skilled Indian artisans and their craftsmanship along with the beauty of authenticity, and the charm of nostalgia.
The need to focus more on quality than quantity led our creative process to be defined by durability, comfort, and functionality with hints of details inspired by vintage fashion.
Our practice of launching only two main collections annually comes from our dogma of not following trends, but to further encourage seasonless and classic designs that remain with you forever.
We love our products to be interpreted by the personality of the user, whether it's our garment being dressed up or down, or the way our leather bag matures with age and wherever it travels. With a complete mix of contemporary clothing and handcrafted leather goods, we hope to offer a lifestyle that does not only look restored but feels relevant.
TEAM & PROCESS
We at cord have a mission to prioritize the need of the time, which has paved a path to adopting sustainable practices in our operations.
Our workshop is based in Noida where we have a small but dedicated team of gifted artisans like embroiders, block and screen printers, leather craftsmen etc who help us highlight the indefinite capacity of Indian craftsmanship. Along with this, we are also affiliated with a very skilled set of artisans based in Modinagar, U.P who create the intricate smocking details in our garments. These slow processes mingle with fine tailoring and sharp patterns to forms the final product.
All the material used in our collection is from the natural form, with a conscious effort to be environment-friendly. Fabrics like cotton and linen are locally sourced from South India and Bhagalpur out of which 75% is handwoven and organic.
Each year we reflect and we strive to make our brand more and than the last. By using coconut shells and wooden buttons along with natural Kraft paper packaging are a few more steps towards making our practice more eco-friendly.
MADE IN INDIA
We love that India is rich in culture and crafts. It's one of the things that we all like to talk about when we speak of our country and we would take pride to reflect the same through our products. We focus on its rich textiles, skilled techniques of craftsmanship like hand smocking, hand embroidery, block-printing, hand-stitching of leather, etc. Adopting these slow handmade processes not only gives the product a unique character but also adds a sentimental value to it as it helps us preserve the craftsmanship community of our country.